Xiaohongshu marketing:
turn searches into visits.
Chinese shoppers search on Xiaohongshu (RED), read the reviews, then head to the store. One team runs your account, content, wanghong and KOC seeding and map listings so your brand shows up in those results.
- 13M+Cumulative content impressions
- 3,000+Influencers activated to date
- 800+KOCs ready to collaborate
Examples of Xiaohongshu KOC content
From account to sales,
run by one team.
- Account managementWe open your official Xiaohongshu account, publish content every month and manage comments and DMs.
- Wanghong & KOC seedingWe create content in a local voice and have wanghong (Chinese influencers), KOLs and KOCs try your products and post their reviews.
- Search & map listingsWe align your store information across Xiaohongshu, Dianping and Amap (Gaode) so searches lead to visits.
- Live commerceWe open a Xiaohongshu shop and sell directly through live streams.
90 days,
in three phases.
- Month 1FoundationOpen the account, organize store and brand information, set up QR codes and coupons to count visits
- Month 2Content & searchFill the search results with keyword-led content and KOC reviews
- Month 3ConversionMeasure visits, bookings and purchases, and scale the channels that respond best
After influencer content,
foreign customers +285%.
- +132%Xiaohongshu brand searches
- +285%Foreign customers
- 140K+Campaign impressions
Questions we hear
before we start.
What's the difference between wanghong, KOLs and KOCs?
Wanghong is the broad Chinese term for influencers active online. A KOL (Key Opinion Leader) is an influential creator in a specific field; a KOC (Key Opinion Consumer) is an account that creates content around its own experience as a consumer. We don't choose by follower count alone; we look at brand fit and the creator's actual content together.
How is Xiaohongshu different from Douyin?
Xiaohongshu is a lifestyle community where people share and search for interests and shopping experiences, while Douyin (抖音) is a platform built around short videos and live streams. Because their content formats and customer touchpoints differ, we confirm the goals and scope of any Douyin request during the consultation.
When does Dianping come into the plan?
Dazhong Dianping (大众点评) is the platform people use to check restaurant and store information and customer reviews. If the goal is in-store visits, we make sure your business name, address, contact details and reviews there match your Xiaohongshu content.
Can we start without a Xiaohongshu account?
Yes. We begin by opening the account and setting up the profile. If you already have one, we audit where it stands and realign the content direction and operating plan.
We start with
a free diagnosis.
When you request a consultation, we first check four things (Chinese-language search results, platform listings, reviews and visit tracking), then map out the keywords and content plan that fit your brand.