Project Inquiry
AX MD

A dedicated MD team that
executes your revenue and channel strategy.

From product planning to the best reorder timing and pricing strategy, senior MDs lead the key decisions. Repetitive, time-consuming work such as inventory roll-ups, reorder alerts and sales reports is solved with AX (data automation), driving outstanding brand growth.

Run directly by senior MDs

20 brands using Senior MD

Compared with 2023

Up to 3× sales at brands we run

From tech pack to warehouse

An 11-week production run

Basis: Senior MD introduction deck 2026 (brands onboarded, cumulative; growth is H1 2025 vs. 2023). Production timeline from an actual 26SS run of 150 T-shirts
What we do

Revenue-driving product planning
through optimized production and operations.

  • Revenue managementWe set your monthly revenue targets and, through regular reports, analyze attainment against target and the main drivers of change.
  • Channel operationsWe analyze revenue and profitability by channel and propose strategy. We also manage operating tasks such as product uploads and price updates.
  • Products & inventoryWe manage sell-through speed and stock depletion by product, and propose the right reorder quantity and timing with stockout risk in mind.
  • Marketing & contentWe analyze ad and CRM performance by revenue contribution and propose an operating direction centered on products with proven response.
Scope

Adopt the solution that fits
your brand's growth stage.

  • MD SCANShort-term in-depth diagnosisWe connect your sales, inventory and store data and set your 90-day priorities.KRW 1.5M · one-time
  • MD GROWTHDedicated strategy and decision-makingA weekly senior MD meeting sets SKUs and pricing. Your team puts them in place.KRW 3M / month
  • MD ACCELERATORFrom strategy to integrated execution (Operation)Everything in GROWTH, plus implementation in your online store and ERP.KRW 5M / month
3-month and 12-month commitments lower the monthly rate. Product page production, photo shoots and ad spend are quoted separately once the scope is confirmed.
Results

Annual sales growth
at brands we run.

  • BOHEMSEO+67% · +80%2023 → H1 2025, year over year for each period
  • CRANK+92%2024 → 2025, year over year
  • AAKAM+120%2024 → 2025, year over year
  • THE RYE+28%2024 → 2025, year over year
Basis: Senior MD introduction deck 2026. Growth rates come from brand operating data; 2025 figures are for H1.
FAQ

Frequently asked questions
about adoption.

Does it include online merchandising?

Yes. AX MD covers everything from product planning and pricing, inventory and reorder decisions to online merchandising (MD) and D2C store operation. Senior MDs make product and sales calls based on your brand's situation and agree with you on the scope of execution you need.

What does online store operation include?

It covers product uploads and price checks, inventory and reorder reviews, promotion planning and sales reports, among other tasks. Scopes range from operating-strategy guidance only to hands-on work that enters data directly into your own store and ERP; we adjust the contract scope flexibly to your brand's internal infrastructure.

Can you also produce product detail pages?

Reviewing product information and detail-page copy is part of product operations. Additional production such as detail pages, photo shoots and social media content is scoped and quoted separately once the deliverables and volume are confirmed.

What does AX automate?

Data work that takes a lot of manual effort, such as inventory roll-ups, reorder alerts and sales reports, is handled by the automation (AX) system within the data connections we agree on. The core strategy built on that data (product planning, pricing and so on) is judged directly by senior MDs for greater accuracy.

Get started

Let’s design your brand’s
next stage of growth, together.

Tell us about your sales channels, products, revenue, inventory and current challenges. Together we'll decide whether you need MD decisions only, or D2C store operation and production as well.

contact@up-inter.com+82 70-7710-1213